After a spring full of tour merch pop-up shops that started with Kanye and ended with The Strokes, there’s been a bit of a lull. But resurrecting the trend this weekend is none other than Guns N’ Roses: the legendary brand is bringing exclusive merchandise to New York City this weekend, timed to its Not in This Lifetime tour stops at MetLife Stadium across the Hudson River.
This one will be set up like the Justin Bieber pop-up at VFiles, with Guns N’ Roses merch taking up significant space within the John Varvatos store at 315 Bowery — formerly (and appropriately) the home of CBGB. They’re both put on by Bravado, hence the similarities. Customers can expect to find T-shirts, bomber jackets, and one-of-a-kind leather jackets made in collaboration with Varvatos.
The pop-up is open Friday and Saturday from 12 p.m. through 8 p.m. and Sunday from 12 p.m. through 6 p.m., but for fans that were there right when the doors opened: For its first two hours, there were giveaways for the first 50 attendees and the chance to snag VIP tickets (with backstage access) to this Saturday’s show.
Read the full article here.