The foundation behind building our brands and legacies lies in our branding and marketing capabilities. Our global marketing teams start with the artist’s vision and develop a brand building strategy that brings the vision to life. They ensure everything we do embodies that brand vision— retailer sell-in programs, experiential consumer events, tour and direct-to-consumer experiences, and, most critically, the merchandise designs. This marketing process ensures that our artists’ vision and brand equity are carefully developed, nurtured and grown with each new collection and campaign.

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