Tours are powerful ways to bring an artist’s story to life...but these days, it’s not just about being in the stands — or even in the front row. Surprise pop-ups and other one-of-a-kind events can connect fans and their favorite artists more directly and create unforgettable moments that capture complete customer engagement. We bring these fan experiences to life in extremely unique and creative ways that have garnered significant press and accolades. The Weeknd’s Starboy pop up was awarded a CLIO award and the Kanye West / Life of Pablo pop-up was nominated for a Lions award at the Cannes Lions Festival. 

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