Bloomingdale’s Teams With Universal Music Group and Bravado for Major Retail Promotion

Music Is Universal will feature exclusive women’s, men’s and children’s merchandise and artist collections, limited-edition product and in-store activations.

Coinciding with the Grammy Awards returning to New York on Jan. 28, Bloomingdale’s is partnering with Universal Music Group and Bravado, its global merchandise and brand management company, to present Music is Universal, a tour-inspired retail experience. 

Read more at WWD: http://wwd.com/business-news/retail/bloomingdales-teams-with-universal-music-group-and-bravado-for-major-retail-promotion-11083718/