Elton John LA Takeover Nominated for a Licensing Excellence Award
Legendary recording artist Elton John and Bravado created an L.A. takeover to celebrate Elton John’s final shows at Dodger Stadium, headlined with a unique pop-up installation at luxury retailer, The Webster.
The city-wide, multi-location activation collected 13 brands across eight categories, three retailers, and four restaurants to create over 100 licensed Elton John products. The cross-category statement included apparel, collectibles, luxury fashion, one-of-a-kind reworked vintage, and a restaurant menu overlay. Licensees and retailers included The Webster, Monty’s Good Burger, Urban Outfitters, Cotton On, Roots, Nahmias, Marine Cerre, Madeworn, Collectionzz, and KidRobot. Tech partner Google Maps created a first of its kind interactive map to help fans discover all things Elton across L.A., including food, retail, and career landmarks.
Read more via LicensingInternational.org