Justin Bieber x CNTRBND Pop-Up Event
Justin Bieber partnered with CNTRBND in Toronto for a Justice World Tour hometown pop up featuring limited edition merchandise on June 7th & 8th 2022.
The exclusive designs were available for a two-day event held at CNTRBND’s Yorkville location and resulted in over 5,000 fans waiting overnight and, in the rain, to gain access.
Justin creative directed the experiential activation integrating compelling merchandise displays and striking lightning activations.
The Justice World Tour commemorative designs were available as a cut and sew heavyweight tees and fleece two-piece sets.
See more about the collaboration below on HYPEBEAST: