Bravado team up with Ralph Lauren, Abbey Road and Selfridges

Ralph Lauren open Concept Corner exclusively in Selfridges hosting continuous launches of limited capsules and special projects. 

On 12th November, to coincide with ‘Selfridges Rocks Christmas’ project, the Concept Corner will play host to a global exclusive initiative: ‘Polo Rocks’, a celebration of legendary British rock music.

As part of this, Polo Ralph Lauren debuts The Rock N’ Roll Polo Bear. In partnership with Abbey Road Studios and Bravado, five new Polo Bear designs are introduced, inspired by iconic British artists: The Rolling Stones; Queen; David Bowie; Sex Pistols; and The Who. This is the first time Polo Ralph Lauren has collaborated on the iconic Polo Bear.

The collection is exclusive to Selfridges and is part of Polo Ralph Lauren’s innovative Create Your Own service.

In addition to this global-first collection, the Concept Corner will also offer customers the ultimate rock ‘n’ roll experience, with an Abbey Road Studios SongShack. The SongShack, which houses a small “demo” studio, offers customers the opportunity to record a track, which is then mixed by a member of the Abbey Road engineering team and emailed direct to the ‘artist’.